About us & blog

  • THE REAL MEANING(S) OF "BLACK FRIDAY".

    The term “Black Friday” refers to the single day of the year when retail companies finally go “into the black” (i.e. make a profit).  Nowadays it is a happy (and convenient) day (or some days or even a week in some cases) for many people because in the late 1980s retailers found a way to reinvent its meaning and turn it into something that reflected positively on them and their customers. But the real story behind this event is a bit more complicated (and obscure). 1) The first recorded use of “Black Friday” to the crash of the U.S. gold market on September 24, 1869. Two Wall Street financiers worked together to buy up as much as they could of the nation’s gold, hoping to drive the price really high and sell it for.....
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    CELEBRATIONS, FASHION, HOLIDAYS

  • HALLOWEEN WEEKEND IN ITALY BETWEEN HISTORY AND MISTERY

    "Life's no fun without a good scare" says a famous cartoon movie song..Do you agree? Then, celebrate the most scaring and craziest night of the year pushing the boat out! Plan your Halloween weekend in Italy, because here there are some places which worth it.. In Palermo, there is one of the most important Italian cemeteries, famous for his macabre show: the subway galleries of Cappuccini's Convent host 8000 mummified bodies of nobles and church representers which rest in peace since 1500. Also Guy de Maupassant has been here. "The other" Torino, city where Finaest was founded, is 15 metres underground. A guided nocturnal tour is organized to visit it between tunnels of 1700's, ancient crypts of the old town center and Porta Palazzo's.....
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    CELEBRATIONS, HALLOWEEN, ITALIAN PLACES, OTHER, PARTY, VACATION

  • VENICE INTERNATIONAL FILM FESTIVAL: THE VIPS' OUTFITS BETWEEN ELEGANCE AND BRAZENNES

    Another edition of #Venice #International #Film #Festival (the 73rd exactly), other outfits to comment! The celebrities' caliber couldn't make us expect anything more spot-on, sometimes daring a little..Except for someone who has maybe dared too much, risking a big lapse of style! What do you think about?! Michael Fassbender and Alicia Vikander, almost casual and simply adorable. Credits: popsugar.com Old-style elegance for Diane Kruger and her fiancè Joshua Jackson. Credits: Ian Gavan/Getty Image  At the premiere of Equals, Nicholas Hoult in a classical smoking enriched by a bow tie and a shirt with black buttons..alluring. Credits: Olycom An original tuxedo with papillon for Jake Gyllenhaal at the premiere of Everest. Credits:.....
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    CELEBRATIONS, EXHIBITIONS, ICONS OF STYLE, LA BIENNALE DI VENEZIA, LIFESTYLE, OTHER, OUTFITS, PARTY

  • Turin, “26 della Rocca” - The new Finaest’s concept store & lounge

    On May 26th, in Turin, from 6.30 p.m. in Via della Rocca-  the very heart of the city -  a new concept store & lounge officially opened its windows! It is “26 della Rocca - the taste of italian style”, that’s the name and the claim of the new store, which aims to communicate the opportunity to touch with your hands the softness, the consistency and the quality as well as the “flavour”, of the italian way of dressing: in three words, the italian style Finaest is well known for its on-line shop but now it’s time to give its clients the opportunity to taste the products through the experience of an off-line shop. A shop which presents men and women’s cloths and accessories made from the italian craftsmenship. The high.....
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    26 DELLA ROCCA, ACCESSORIES, CELEBRATIONS, CONCEPT STORE & LOUNGE, CRAFTSMANSHIP, EMERGING ITALIAN DESIGNERS, EXCELLENCES OF MADE IN ITALY, FASHION, HANDMADE, ITALIAN DESIGNERS, NEW OPENINGS, OTHER, PARTY

  • "26 DELLA ROCCA”, Turin - VERNISSAGE MAY 26TH - CELEBRATE THE TASTE OF FINAEST’S ITALIAN STYLE!

    Finaest is happy to announce the official opening of "26 della Rocca", a brand new concept store & lounge in Turin. In this venue, Finaest will establish a top selection of artisanal creations, strictly Made in Italy, in order to allow its customers to be fascinated by Italian inspiration. For its most demanding clients, Finaest set aside a corner dedicated to realize “made to measure” man’s suits and shirts, handcrafted by its expert artisans. Finaest opens the “offline” concept store & lounge to reach the needs of an élite clientele, considering meaningful  the opportunity to touch and experience personally its items. In addition, according to Finaest’s italian  life style, it will be possible to live a tasty.....
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    26 DELLA ROCCA, ACCESSORIES, CELEBRATIONS, CRAFTSMANSHIP, EMERGING ITALIAN DESIGNERS, EXCELLENCES OF MADE IN ITALY, FASHION, FASHIONABLE ACCESSORIES, ITALIAN DESIGNERS, MEN ACCESSORIES, MEN CLOTHING, MEN SHOES, MEN SUITS, NEW OPENINGS, OTHER, PARTY, WOMEN ACCESSORIES, WOMEN CLOTHING

  • SPRING TIME! GET READY FOR AN EASTER GETAWAY

    Finally, it’s Spring time again! This week is really special for us because it is beginning with the first day of the new season and will end with the Easter Sunday.. So, get prepared for a getaway weekend: imagine to admire a blooming landscape at the sunset while tasting an excellent wine glass and eat all the chocolate –famous symbol of Easter- you want..Then, imagine a hot place with natural termal sources where you can relax under the sun warming your bones after a long cold Winter.. Finaest suggests you two wonderful Italian places to visit - the delightful scenarios of Piedmont Langhe and the coolest beaches of Ischia - and the sweetest sartorial ways to pay homage to this holiday, whether or not you decide to celebrate it away.....
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    CELEBRATIONS, CRAFTSMANSHIP, EASTER, EMERGING ITALIAN DESIGNERS, EXCELLENCES OF MADE IN ITALY, FASHION, FASHIONABLE ACCESSORIES, HOLIDAYS, ITALIAN DESIGNERS, ITALIAN LANDSCAPE, LIFESTYLE, MEN ACCESSORIES, MEN CLOTHING, MEN SHOES, OTHER, OUTFITS, VACATION, WOMEN ACCESSORIES, WOMEN CLOTHING

  • THE SPRING OF WOMEN: CELEBRATING MARCH 8

    International Women's Day (IWD), originally called International Working Women's Day, is celebrated on March 8 every year. It was born at the beginning of the XX century as the result of women’s political, social and economic claims. Started as a Socialist event in United States of America, the holiday blended the culture of many countries all over the world, especially those in the Soviet Bloc. Then, the years passed and in some regions the day lost its political flavor and became simply an occasion for people to express their love for women. On this day it is customary for men to give the women in their lives – friends, mothers, wives, girlfriends, daughters, colleagues, etc. – flowers and small gifts. In Italy, to celebrate the.....
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    CELEBRATIONS, EXCELLENCES OF MADE IN ITALY, FASHION, FASHIONABLE ACCESSORIES, GIFTS GUIDE, ITALIAN EXHIBIT, LIFESTYLE, NEW COLLECTIONS, OTHER, WOMEN ACCESSORIES, WOMEN CLOTHING, WOMEN'S DAY

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