News Apr 6, 2014

JESSICA CHOAY SPRING/SUMMER 14: DRESSES THAT EMINATE SENSUALITY

Jessica Choay Unveils New Collection for this Spring/Summer 14. And It’s All About Revenge.

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Finaest Jessica Choay Dress Spring Summer 14 The Golden Diamonds

A terribly smart kind of revenge, that is, in beautiful shades of burgundy, black and white. Composed of ten new pieces, one could say La Revancha is the designer’s personal homage to the art of tango.

 « I had come by accident to this little alley one late night in Paris. There was this beautiful music emanating from a cave, and I felt completely drawn to it. I could hardly breathe as I first saw the dancers. Their steps, their embrace, the melody… It was so atmospheric. I was spellbound.» Choay recalls.

 Gradually, London-based Jessica Choay found herself transported to a world of clean cuts and grand silhouettes. As with her previous collections, a powerful sense of suggestion threads through each of the new designs. Different types of silk – streaming from cady to georgette - lend a playful air of sensuality to La Revancha. “Mysterious, fragile and a little proud. It might look like from the outside that this woman is led. But she’s fierce at heart. I had to give her movement.”

 Born in Paris, Jessica attended the prestigious European Institute Of Design in Milan, where she obtained a degree in Fashion Design. After working for Calvin Klein and Dolce & Gabanna, she decided to take a chance by embarking, at a verly early age, on her own journey. Blending exquisite materials in an artful display of craftsmanship, Choay soon gained recognition and is frequently described as a designer of the senses. Today, the brand is represented by stores in London, Paris and St. Tropez, besides a number of online retailers. Last but not least, the most famous fashion Trendsetter are wearing her fashionable and chic dresses (like Doina Ciobanu of Golden Diamonds or Tania Braukamper - editor of fashionising.com)

 Jessica Chaoay Red DressTania braukamper Finaest  

Tania Braukamper wearing Milonga Silk Dress (SHOP HERE)

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Doina Ciobanu wearing Milonga Silk Dress (SHOP HERE)

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Doina Ciobanu wearing Lola Silk Dress (SHOP HERE)

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DISCOVER THE SPRING/SUMMER 14 Collection by JESSICA CHOAY at WWW.FINAEST.COM