This week, while Milan revels in what it does best, showing off its Made in Italy ready-to-wear fashion to the world with the Milano Women Fashion Week.
Italian fashion has long been dominated by established brands such as Giorgio Armani and Dolce & Gabbana, making it hard for new designers to break through. But that is starting to change as Italy’s fashion industry realises that fresh talent is essential to keeping its scene vibrant. Here are few names already making an impact and both left their mark on Milan Fashion Week FW 14-15 for FINAEST.COM: Stella Jean, Andrea Incontri, MSGM & Fausto Puglisi.
Fausto Puglisi Fall-Winter 13 14 Collection is characterized by geometries take over dresses, tops and leather jackets in the shape of golden studs peppered with rainbow crystals. In the Backstage we found the famous Anna Wintour (Editor in Chief of Vogue Usa) talking with this talented emerging designer.
Separates of daytime camel and nighttime hologram prints were mashed together by the designer Alessandro Dell’Acqua for the No. 21 line. He seemed to have tapped into the girl who wants to play as hard as she works.
Stella Jean, another name to watch, took a turn out of Africa for her new collection, focusing instead on knitwear done in Italy. Each of the giant coats with bold patterns that opened the show required more than 100 hours of handwork, said the designer, Stella Maria Jean Novarino.
Andrea Incontri imagines a new take on utility wear by inserting tone-on-tone pockets on overcoats, skirts and jackets.
MSGM shared its love for flowers during its Milan Fashion Week show and unveiled a floral-heavy Fall/Winter 14 line. The fashion house featured flowers in a majority of its new designs, whether they were colourful or a more muted shade.
Last but not least, at the Fendi Fashion Show we liked the fact that the venue’s walls were artistically splodged with futurist camouflage patterns and the words: “Fendi Made in Italy” in order to underline the handcrafted process and the origin of this maison (and of course we loved Cara Delevingne too).