News Jan 28, 2014

PZERO LEAVES ITS MARK ON THE PITTI UOMO 85

PZero presents a collection at PITTI 85 in Florence that is even more closely linked to the Pirelli world, including Driving Experience, SOTTOZERO™ and Sport Inspired. The stand is inspired by iconic urban topography from the Pirelli Foundation.

Finaest Pitti 85 Finest Pirelli Pzero Marta Rovatti Studhirad Photography Pitti Uomo (2) (960x641)

Finaest Pitti 85 Finest Pirelli Pzero Marta Rovatti Studhirad Photography Pitti Uomo 11 (1000x668)

For the 85th edition of Pitti Uomo, PZero (Pirelli) is presenting a project for autumn-winter 2014-2015 that is divided into three themes (SOTTOZERO™, Driving Experience and Sport Inspired).

All the projects are united by their deep connection with Pirelli, based on inspiration, know-how and iconic references, as is shown by the stand at the Fortezza da Basso, which is inspired by drawings and images from the archives of the Pirelli Foundation. The theme is the road and travel, and each project takes a particular path through the entire stand that, thanks to the mirrored panels and iconographic signs, is turned into an installation.

 

1. SOTTOZERO™: the same name as the Pirelli winter tyre. The compound used on the sole of these shoes is derived from the same one used in the Pirelli SOTTOZERO™ high performance tyre.

The engineers from the Pirelli Tyre division have used the tread pattern from the outsole, made with the same technology used in the tyre compound, in order to ensure improved grip in the rain, ice and snow.

 The shoes that use this moulded sole have a typical outdoor style, but with an urban flavour such as Wellington boots and ankle boots in calfskin or rubberised calfskin, as well as classic English shoes, lace ups, zip booties and Chelsea boots, with leather welts. This last style represents the option for Urban Dress, or more formal footwear that combines classic styling with a comfortable fit and with the performance from a high-grip outsole obtained through the use of the compound and tread from the SOTTOZERO™ tyre.

The SOTTOZERO™ concept is also adapted to outerwear, like the down jacket in light nylon characterised by the radial tread design of the Pirelli SOTTOZERO™ tyre, and the asphalt and black colours that are reminiscent of tyres and the road.

Finaest Pitti 85 Finest Pirelli Pzero Marta Rovatti Studhirad Photography Pitti Uomo 2 (1000x668)   Finaest Pitti 85 Finest Pirelli Pzero Marta Rovatti Studhirad Photography Pitti Uomo 6 (1000x668)   Pzero Finaest Pitti 85 Finest Pirelli Pzero Marta Rovatti Studhirad Photography Pitti Uomo Pzero Finaest Pitti 85 Finest Pirelli Pzero Marta Rovatti Studhirad Photography Pitti Uomo  

2. DRIVING EXPERIENCE: this is one of the central themes of PZero. It features the footwear line called Rubber Heritage, the lighter and more flexible redesign of the traditional urban shoes from PZero: the innovation here is the desert boot in rubberised leather or split leather with inserts and edging in rubberised material to protect it from the elements. This project also includes a redesign of Driving shoes with the new Graingy moccasins with a micro-perforated midsole between the outsole and the tube that allows additional comfort against the cold of winter.

Finaest Pitti 85 Finest Pirelli Pzero Marta Rovatti Studhirad Photography Pitti Uomo 10 (668x1000)   Finaest Pitti 85 Finest Pirelli Pzero Marta Rovatti Studhirad Photography Pitti Uomo (668x1000)

3. SPORT INSPIRED: as regards footwear comes the Volley, a vintage sports sneaker, a winning summer item now extended into autumn-winter. Along these lines we also find the new urban running sneaker with EVA (ethyl vinyl acetate) base in ivory, black or kiwi.

Finaest Pitti 85 Finest Pirelli Pzero Marta Rovatti Studhirad Photography Pitti Uomo 3 (668x1000) Finaest Pitti 85 Finest Pirelli Pzero Marta Rovatti Studhirad Photography Pitti Uomo (668x1000)  

Pictures Copyright: WWW.FINAEST.COM in collaboration with the talented photographer Marta Rovatti Studihrad.