COAST SOCIETY

The icon of contemporary resort life

After several seasons of careful consideration, Davide Jais founded his label in Milan in 2014. It’s an utterly masculine embodiment of contemporary relaxation, laced with iconic references; the celebratory expression of an inspiring savoir vivre, rejoicing in that breezy feeling of freedom. Coast Society epitomizes the universally recognized, supreme values of timeless chic.

Having started with all-season swimwear, which now includes a junior range, the brand then turned its discerning eye to clothing and accessories, expanding its reach to exceptional nomadic items. Painstaking research. The quest for excellence. Eloquent savoir-faire. A flair for living a cut above the rest, across all latitudes. 

Since the beginning the brand’s mission is to restore men beachwear with the expert legacy inherited from Italian tailoring. To cut it in contemporary fabrics, make it high-performance. Play around with solids, stripes and geometrics, for on-point patterns. Tailor it to move with the wearer. Curate every detail, to the point of obsessiveness.

Being a keen advocate of the Coast Society values means consciously choosing the destinations and holidays which go hand in hand with them. A stylish access-all-areas pass to the world’s most exclusive resorts.

Coast Society wears its Italian pedigree on its sleeve, from the Venice Lido to the “big blue” of the Riviera, via Lake Como, and it offers a contemporary twist on the style of the eternally well-turned-out. 

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