Gioya was born in 2012 from an idea of Stefania Vajra-Gallo, whose intent was to create a "haute couture" accessory to wear every day, applying the technique of Soutache to the world of jewellery, with a purely Italian taste. Soutache is a method that was born in East Europe and derives its name from a ribbon in viscose (sujitas) utilized to realize the frogs of soldiers' coats. This ribbon, sewn together with stones and pearls, is used today to make wonderful accessories, like these wonderful earrings.

The designer realizes every pieces personally, using high quality materials like Silks of Chieri and stones characterized by the choice of KM0. The plot is entirely stitched with gems by hand, while precious stones and Swarovski  create a unique light that makes these earrings seem real luxurious jewels.

Moreover, these items are completely handmade in Italy and the brand is also taylor made, so the creatress can create customized pieces on request. chose GIOYA because it creates jewels that are completely realized in Italia using local materials, combining the traditions of our country with an exotic and oriental taste, a choice that makes these items unique and original.