Paolo D’Alessio divides his time between the world of cars and that of industrial design. He was born in the province of Turin in 1957 and, when still a student in architecture, in 1978 he began to work on Formula 1. He started to collaborate with numerous specialized publications and follow the premier category of world motor sport, dedicating particular attention to the evolution of Grand Prix racing car technology. Since then his articles, accompanied by images and above all by his detailed technical drawings ("cutaways"), have been published in the main specialized magazines all over the world (Italy, France, Spain, England, Germany, United States, China, Japan, Czechoslovakia, Bulgaria, Brazil, Canada, Chile, Switzerland, etc.). Over the years he has published numerous books on the evolution and history of racing cars. Not only that, he is the only person in the world to have drawn the "cutaways" of all the Formula 1 Ferraris, from 1948 to 2022, and the main Formula 1 cars, from 1950 to 2022 (we are talking about over 300 sections and thousands of technical details). In 1984, after graduating in architecture, he founded Multilinea and began to share his passion for four wheels with industrial design. With his friend Gianpiero Moretti, the legendary Mr. Momo, he contributed to the creation and growth of Momo Design. In over thirty years of activity in the industrial design sector, he has put his name to watches, bicycles, means of transport, helmets, eyewear, bags, writing objects, visual displays, air-conditioning units, tractors, lawnmowers, furniture accessories, lamps and packaging. In 1987, again for Momo Design, he endorsed a collection of lithographic prints, dedicated to Ferrari's 40 years in Formula 1, repeating the same operation a few years later with Martini Racing. At the end of the 1990s, Bolaffi commissioned him with the study of the Official Philatelic Collection of Ferrari, over 150 stamps illustrating the legend of the Prancing Horse manufacturer. In the same years, at the request of Hirotoshi Honda, he created the symbol of the new millennium for the famous Japanese manufacturer. This crossover between cars and design continued over the years and, since 1989, he has worked on “corporate image” for famous brands involved in racing competition and more. Sponsors of the calibre of Martini & Rossi, Philip Morris or Momo, and major manufacturers such as Abarth, Fiat, Alfa Romeo, Lancia, Porsche, Renault and Subaru. At the beginning of the new millennium he extended his professional interests to the organization of exhibitions of international scope, actively collaborating with the Turin Auto Museum, then with the Louwman Museum in the Netherlands. In 2022, with Andrea Levy, he created Autolook and the Autolook Awards, an unprecedented event dedicated to image and communication in the world of motorsport. An international event which, from 7 to 11 September, attracted over 300,000 people to the center of Turin.



All the products of the PD'A I957 COLLECTION line are collector's items, made in a limited series, characterized by an unmistakably Italian style, reproduced in an artisanal way on high quality materials, and authenticated by an attached certificate of guarantee, signed by the author. As such, these items are aimed at a select clientele and destined to increase in value over time.


The products of the PD'A I957 COLLECTION line are truly limited: in the case of the lithographs, a maximum production run of 199 copies is expected for each unit or collection, while for the "limited edition" books, the maximum production can range from a minimum of 499 copies to a maximum of 999 numbered and certified copies.


Great attention will also be paid to the needs of all those who wish to gratify a "premium" clientele with prestigious gifts. For them it is possible to create containers - slipcases with high quality materials (imitation leather, leather, metal, wood), also customizing them with the insertion of their logo. In the case of limited edition books, at the customer's request, it will be possible to add a company brochure at the beginning of the volume (4/8/16 pages).

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